Hey everyone! I hope you all are having a nice weekend! I thought I’d share the final look of my logo and for some updates!
Firstly, the logo. I posted here, and on my Insta, some logo ideas for my “branding” of katesartz – for my greeting card line, design work, social sites, online store fronts, etc. And gathered opinions and thoughts of not only my followers but my own, and decided to basically combine the first two ideas I had. So now, it looks like this:
This is the watercolour version , scanned and edited for web. I decided to go with three pedals for simplicity, and it looks much cleaner. The stem has a brush to represent painting and artistic tools. I chose to have cooler colours (purples, blues, greens) because it has a more calming, welcoming effect and purple looks nice (imo) with greens!
You’ve probably noticed my profile logo and banner for my sites have been updated to this.
For fun, I also did a digital version:
I was originally actually going to use the digital version for my branding, but thought it doesn’t feel fit with the theme and designs and method of my watercolor work. It also looks “too clean” and doesn’t look “by hand”. The only thing I’m using it for so far is my site icon that can be seen on the upper browser tabs upon viewing my actual site. It looks so small anyway that at first glance it just looks like the watercolour version!
As for other updates, I revamped my site so it’s a little more organized and friendly for tablet, phone, and desktop viewing. The menus on the top now have drop down menus for the categories I originally had on the side panels. My ‘About’ page has been updated too, take a look if you want, as periodically there will be an update on my Projects List!
My cards are almost done too, pretty soon my Redbubble will open!
So, quick note, that Redbubble for now will be the only option until I open others. This year is the year of experimenting and trying out different websites and methods for printing. I decided to do POD (print on demand) based stores for now because it’s a little less stress and easier that I don’t have to worry about the printing, shipping, handling, deliveries, etcetc all myself. (Unless, of course, I buy my own cards in bulk and sell them in person, which would still work at markets and craft shows!) Plus it’s a good start and fairly easy to do – if anyone is thinking of setting up an online store, I’d suggest a POD site to start with. I can’t say which one I prefer yet though!
(c) Kate Schultz 2019
follow me @katesartz on Instagram for WIPs, raw unedited images of my work and card designs!